The Hillbilly Bears is an animated television series produced by Hanna-Barbera. It aired as a segment on The Atom Ant/Secret Squirrel Show for two seasons, from 1965 to 1967. During the first half of the 1966-67 television season, The Atom Ant/Secret Squirrel Show was split into two shows, and The Hillbilly Bears aired as part of The Atom Ant Show. The characters in the series were a family of four anthropomorphic bears: Paw and Maw Rugg, their teenage daughter Floral Rugg, and their young son Shag Rugg (whose voices and personas were nearly identical to Elroy and Judy Jetson).
The Hillbilly Bears played on a social stereotype of the "hillbilly", with a gun-toting, mumbling father Paw Rugg who was always "feuding" with the neighbors, the Hoppers. Paw Rugg's voice was a comical mumble, splattered with a few understandable words. Particularly in the first episodes, Paw Rugg's voice was incomprehensible; his speech improved with the later episodes. "Feuding" was usually a lethargic operation in which the combatants fired the same bullet back and forth from the comfort of their rocking chairs.